Women and people who menstruate have unique experiences of health not captured in current health tracking technologies.

Because when the male template is used to measure female health—menstrual cycles, pregnancy, perimenopause and menopause can't exist.

My Normative changes that.


So, how does it work?

Say hello to the world's first health tracking app that integrates and contextualizes female-specific metrics. My Normative will integrate commonly collected data from other software you already use. Download the app to your smartphone or pair with compatible devices to discover how My Normative will not only help validate your lived experiences but also clear the way for all women to be accurately represented.

Want personalized insights into YOUR normative? With less than 15% of women qualifying as having a normal cycle, we know you’ve got some questions on what normal really means. Let us do the analysis for you: My Normative premium puts real numbers to your changes in performance and quality of life throughout your menstrual cycle.

Have further questions? We've thought of everything — check our FAQ.

We're building waves just for you.

The Normative Wave will give you visual representation of your current psychological state. Whether you have a menstrual cycle, are pregnant, postpartum or in a state of menopausal transition, your Normative Wave is there to help you put your health and wellness into context.


Identify which phase you're in and how your lived experience changes across your cycle

Phase 1

When is it?

Phase 1 begins when you get your period.

What happens with your hormones?

Throughout this phase, the pituitary gland releases a follicle-stimulating hormone (FSH), which promts the ovaries to get an egg ready for ovulations. Phase 1 ends with the selection of a dominant follicle—when your body selects the egg that will be released at ovulation.

How might you feel?

You may experience cramps, have trouble sleeping and generally feel more restless.

Phase 2

When is it?

Phase 2 followes Phase 1 and is the time your hormones build and your uterus gets ready for the selected egg.

Your uterus will start to rebuild the lining that it just shed during your last period as it prepares for ovulation.

What happens with your hormones?

Estrogen builds, peaks and drops during this phase. The luteinizing hormone (LH) also increases during this phase and Phase 2 ends when LH levels reach their highest point.

How might you feel?

You may feel less hungry, more receptive to change and more active.

Phase 3

When is it?

Phase 3 is all about ovulation. This is around the middle of your cycle.

What happens with your hormones?

The peak of the LH triggers ovulation. This hormone prompts your body to release an egg from the ovary into the fallopian tube. After ovulation, estrogen continues to drop, and LH levels follow

How might you feel?

Your body may run at a higher temperature, you might experience cramps, and your inner perfectionist could make an appearance!

Phase 4

When is it?

Phase 4 begins right after ovulation.

What happens with your hormones?

This is the time in your cycle with high progesterone levels. Part of progesterone's role is to preserve the uterine lining so the fertilized egg can attach. Estrogen levels also rise in Phase 4.

How might you feel?

You may notice changes in your appetite, an increased heart rate, and working out might require some more effort.

Phase 5

When is it?

Phase 5 is the final few days before you get your period and the cycle starts all over again.

What happens with your hormones?

In this phase, if there is a pregnancy, hormones will stick around to preserve the uterine lining. If there is no pregnancy, hormones will take a nosedive and cramping may begin. This will signal to your body that it's time for another period.

How might you feel?

There are more than 300 physical, psychological, emotional, behavioural and social symptoms liknked to Phase 5 (hooray!). You may experience that 'snacky' feeling, body aches, and water retention (bloating).

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