Let’s shape the future of female health together.
Eunoia Medical is an innovative 100% virtual medical clinic specializing in the comprehensive treatment of women’s mental health symptoms.
Offering talk therapy, lifestyle changes and medications as needed, the female physician-therapists at Eunoia Medical are passionate about helping women improve their mental health in a way that works best for them.
Consults are covered by Alberta Health Care and are available to women over 18 years of age. Learn more and book a Meet + Greet to see if Eunoia is right for you at eunoiamedical.ca!
Innovative Fitness -Coming Soon.
From the iconic Science, Feminism, and Love sweater to the classic Canadian toque embroidered with the Normative wave, we’ve got you covered for cozy.
*Only avalible while supplies last
*Shipping is limited to Canada only
These stories were shared to normalize, reshape and reclaim the narrative surrounding: periods, birth control, pregnancy, post-partum, perimenopause, gender norms, and reproductive health experiences… because those topics aren’t just meant for Wine Wednesdays or somewhere deep in a subReddit.
Story No. 4 The story about false advertising... and the dangerous problem of euphemisms in mestrual health.
Community Story
Story No. 7 The story about “too good to be true” birth control and about everyone being way too calm about misdiagnosis that could have resulted in death.
Community Story
Find the complete catalog of stories on our Instagram
Join the movement by getting moving.
Missing your accountability buddy or just looking for your next summer fitness goal? Join the My Normative Run Club as we prepare for The Banff Marathon’s Half Marathon and 10K runs on September 12, 2021.
Check out our latest health and wellness blogs, news, and announcements to keep up with what's going on at My Normative.
Radical Transparency matters to My Normative. My Normative was founded by two feminist researchers whose ethics data security values were formed around the professional standards demanded of them as health researchers. Our founders carry these standards into every business practice and ensure our organization’s actions…
Small businesses have been hit hard by the pandemic. More than twice as many SME’s (small and medium-sized enterprises) have been affected, and, according to Statistics Canada, the revenue decline they’ve experienced is at least 20% worse (Statistics Canada, 2020)! Even more, the impact on…
Hormones are the chemical messengers that help our body communicate and regulate our body’s processes – hunger, sleep, blood pressure etc. Science is very aware of how most of these hormones function and impact the human body. Take adrenaline, for example. It’s not always present,…
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