Let’s shape the future of female health together.

Female health isn’t just one thing, check out our community partners to see what’s what in the world of female health and wellness.


Eunoia Medical

An innovative 100% virtual medical clinic specializing in the comprehensive treatment of women’s mental health symptoms.

Offering talk therapy, lifestyle changes and medications as needed, the female physician-therapists at Eunoia Medical are passionate about helping women improve their mental health in a way that works best for them.

Consults are covered by Alberta Health Care and are available to women over 18 years of age. Learn more and book a Meet + Greet to see if Eunoia is right for you at eunoiamedical.ca!

Innovate Fitness - Coming Soon.



Ready to represent the My Normative Community with some swag?

From the iconic Science, Feminism, and Love sweater to the classic Canadian toque embroidered with the Normative wave, we’ve got you covered for cozy.

*Only avalible while supplies last
*Shipping is limited to Canada only

Past Events

My Normative’s community storytelling series shared a collection of uncensored, unscripted, and unapologetically honest —if not a bit taboo— stories

These stories were shared to normalize, reshape and reclaim the narrative surrounding: periods, birth control, pregnancy, post-partum, perimenopause, gender norms, and reproductive health experiences… because those topics aren’t just meant for Wine Wednesdays or somewhere deep in a subReddit.

Find the complete catalog of stories on our Instagram



My Normative Run Club

Join the movement by getting moving.

Missing your accountability buddy or just looking for your next summer fitness goal? Join the My Normative Run Club as we prepare for The Banff Marathon’s Half Marathon and 10K runs on September 12, 2021.

Be a part of the conversation.

Learn something new!

Check out our latest health and wellness blogs, news, and announcements to keep up with what's going on at My Normative.

Privacy Blog

Radical Transparency matters to My Normative. My Normative was founded by two feminist researchers whose ethics data security values were formed around the professional standards demanded of them as health researchers. Our founders carry these standards into every business practice and ensure our organization’s actions…

The menstrual cycle: more than just your period.

Hormones are the chemical messengers that help our body communicate and regulate our body’s processes – hunger, sleep, blood pressure etc. Science is very aware of how most of these hormones function and impact the human body. Take adrenaline, for example. It’s not always present,…