Our Team

Rebecca has more than 25 years of recognized multi-disciplinary expertise in risk management, strategy, financial management, business development, marketing, innovation, business modelling and change management. Cross-sector experience with a speciality in energy and technology; advocate for open innovation and technology-driven performance improvements. Rebecca has worked with over 50 different technologies, led transformational change and long-term growth initiatives in addition to interfacing with government, post-secondary institutions and the innovation ecosystem on all levels to deliver shareholder and stakeholder value.

Eve Blossom is a social impact serial entrepreneur, a seasoned advisor, mentor and investor in technology, digital health and women’s healthcare. Eve builds and invests in ventures that transform how we define, access and interact with care. She has been active in startup and growth companies for over two decades nationally and internationally. Eve is an Associate at Creative Destruction Lab, an author and an Aspen Institute fellow.

A known ‘health systems agitator’ Peter loves working inside organizations going through existential change; especially those redefining health systems based on quality, innovation, and citizen centred care. Peter Health has expertise in system enterprise level procurement; digital health and medical device commercialization (deep dive in revenue models/strategic selling), scaling to international markets, and talent development. Peter was last Board Chair of eHealth Ontario (a $280M healthcare IT agency) prior to its integration into Ontario Health. He was Board Vice-Chair of The Community for Excellence in Health Governance. He is recently voted onto the Board of Imagine Citizens Network.

Gord is a civil and industrial engineer, he has over 30 years’ experience in work systems design and operations management. He spent many years in the design and development of online transaction systems and facilitating large groups for the creation of networks and collaborative work methods. Having spent the 20+ years specifically in the research administration, higher education, and health sciences sector, he is considered a preeminent leader in the design and deployment of digital systems that support research administration. Gord’s thought leadership in data classification, security, workflow processes, rationalization, and knowledge mobilization has made him a much sought-after expert.

Cate is the lead developer for My Normative. She brings with her several years of experience in software development, has worked in healthcare in the past, and is excited to be working on this project. When she’s not refactoring code and adjusting algorithms, Cate likes to enjoy time outdoors and loves to fly.

Coming Soon.

Marissa is full-time MSc student with a specialty in Health and Exercise Physiology at the University of Calgary. She is partnering with My Normative as an intern for her research in hormone analytics throughout the menstrual cycle. Marissa’s career in women’s health was inspired after taking an Applied Women’s Physiology Training course (AWPT) where she noticed the undeniable gap in research and knowledge translation around women’s physiology in the health and fitness realm. Marissa is an actively certified exercise physiologist (CSEP-CEP) as well as a registered yoga instructor with the Yoga Alliance (RYT-200). Her goal is to inform and inspire women to understand and make educated decisions about their bodies to optimize their overall health and performance.

Alissa is a Master of Science Student at the UCalgary Faculty of Kinesiology, Doyle-Baker Lab and My Normative research intern. She brings over five years’ experience in patient-oriented health research, including coordinating large-scale clinical research studies across Canada and the US. She’s passionate about women’s health and building inclusive spaces in the fitness industry.

Coming Soon.