This journey is so much bigger than 'Our Journey.'

Our Team

At My Normative our team is passionate about disrupting the current male bias inherent in medical and commercial health industry.
So that everyone* can feel empowered in their pursuit of health and wellness.
*yes, everyone: agender, cisgender, gender fluid, transgender, genetically diverse in whatever life stage they are in.

Our Team


Danika Kelly
Co-founder, CEO

Danika is the co-founder and chief executive officer of My Normative Inc. She is a passionate advocate for -and trained scholar in- sex and gender issues in the arena of health and accessibility. Danika comes from both: the world of high performance sport as an athlete and a coach as well as holding positions as an educator and clinician in the lifestyle-fitness arena in Western Canada.


Renee Kokts-Porietis
Co-founder, COO

Renee is the co-founder and chief operating officer of My Normative Inc. Before starting My Normative, Renee earned a Master of Science with a specialty in Epidemiology from the University of Calgary. Renee’s career in research has been grounded in women’s health, as her research interests range from the impact of the menstrual cycle on sport performance outcome to how lifestyle factors such as physical activity and chronic conditions are experienced by women in the health context.


Brian Donaldson
CTO, Mentor

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Brian is a Calgary-based entrepreneur with over 25 years experience designing, building and leading technology-based businesses. Brian co-founded and exited both Quadrus Development and Quadrus Financial Technologies (Fintech), scaled Quadrus Development as CTO / Chairman / President, and scaled Quadrus Fintech as CTO. Brian is currently an active member of the Calgary tech community as a Charter Member of The A100, and a mentor for the Venture Mentoring Service of Alberta (VMSA), The Accelerator, Platform Calgary, and the University of Calgary's Mentor Link program. Brian mentors and advises start-ups in a wide variety of industries including biotech, alternative energy, machine learning and digital communications.


Meghan Perry
Financial Advisor

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As a Chartered Professional Accountant (CPA,CA) and graduate of the University of Calgary’s Global Energy Management and Sustainability MBA Program, Meghan has depth of experience in both the financial and sustainability sectors. Meghan is an alumni of Deloitte’s Enterprise Risk practice, and has spent the last six years of her career in CFO roles for various start-up and growth organizations. Meghan serves on both for-profit and not-for-profit Boards and is an active member of Calgary’s investment community. In November of 2017, Meghan was selected to attend TED Women in New Orleans, where she deepened her knowledge and fuelled her passion for empowering women in entrepreneurial and leadership positions.


Cate Daniel
Lead Developer

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Casey is the lead developer for My Normative. She brings with her several years of experience in software development, has worked in healthcare in the past, and is excited to be working on this project. When she’s not refactoring code and adjusting algorithms, Casey likes to enjoy time outdoors and loves to fly.


Andy van der Raadt

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Andy is a multidisciplanary designer and commercial photographer who has recently begun extending his education as a full-stack software developer. Keenly aware of the intersection of design and its real-world impacts, he believes in using design and code to help guide the future to a more ethical place, open to everyone.

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