Frequently asked questions

Security and Privacy

Who can access my data and information?

You, and only you. Your personal information is completely de-identified and can't be sold to third-parties. Period.

What does My Normative do to secure my data?

My Normative was founded by two feminist researchers whose thoughts on the ethics of data security were formed around the professional standards demanded of them as health researchers. My Normative has partnered with SADA, a Google Cloud partner, to ensure the architecture of our software has a level of security and rigour to it that you would expect from your doctor or anyone else you share your personal information with.

Where can I view and read the privacy policy and terms of service?

You can view our Privacy Policy or our Terms of Service online or within the Settings area of the My Normative app at any time.

The My Normative app

What devices and applications is the My Normative app compatible with?

My Normative currently syncs with iPhones and Apple HealthKit to pull commonly collected data and auto populates activities from other applications.

We are working around the clock to make significant improvements for our Android users on the My Normative app. 

If I don’t have a menstrual cycle or if I am in another life stage, can I use the My Normative app?

We understand more than anyone that women go through different psychological states as they progress through life. That is why we have built the Normative Wave. The Normative Wave is a visual representation of your current psychological state. Whether you have a menstrual cycle, are pregnant, postpartum or in a state of menopausal transition, your Normative Wave will be there to help you put your health and wellness into context.

In order to ensure the best quality app for everyone, yes everyone, we are rolling out each wave individually. 

Stay tuned for the rollout of your Normative Wave:

Has Menstrual Cycle — March 2021
Pregnant — September 2021
Postpartum — December 2021

Menopausal — 2022
Perimenopausal — 2022

Can I still use the My Normative app if my Wave isn't ready?

Yes, My Normative will still be able to provide you with some great insights and tracking features that anyone can use. Sign up for our waitlist and we'll keep you in the loop as your Wave enters testing and rolls out to the public.

What is the difference between the free version and My Normative premium?

My Normative premium will unlock access to your own personal health insights about your sleep, activity and more interact with your cycle, all without the interruption of ads of course! 

Upgrade for 4.99 CAD monthly
Upgrade for 49.99 CAD annually

Save 10% with the purchase of the annual subscription.

I am having trouble with the app. Is there a support team I can contact?

We are happy to help with any questions or concerns you may have. Please email us at, we're here for you.

What is My Normative's cancellation policy?

There is no commitment, and you can cancel at any time.

As a member, you are automatically charged once a month on the date following your 90 day free trial. Your My Normative premium subscription is charged at the beginning of your billing cycle and can take several days to appear on your account.

If your billing date is scheduled for a day that does not occur in every month (for example, the 31st), you will be billed on the last day of that month instead.

Subscriptions are managed in your iPhone's Settings app under iCloud Settings > Subscriptions.