Small businesses have been hit hard by the pandemic. More than twice as many SME’s (small and medium-sized enterprises) have been affected, and, according to Statistics Canada, the revenue decline they've experienced is at least 20% worse (Statistics Canada, 2020)!

Even more, the impact on small businesses owned by women is disproportionately worse. This comes down to a couple of things. One is that women-owned SME's tend to dominate industries that involve some form of human interaction i.e. education or social assistance, causing longer shutdowns. The other is that lack of adequate child care in lockdown has forced working mothers to step away from work. 

Not only this, but “Women business owners were already challenged by lack of access to capital and greater caretaking responsibilities, and these challenges have been exacerbated by the pandemic,” says Nancy Wilson, Founder and CEO, Canadian Women’s Chamber of Commerce. The business obstacles women have faced in the past have only gotten worse!

My Normative wants to help in the small way we can to get small businesses back on their feet. Kicking off in January, we are launching a small business campaign. For an entire year, we are offering $10,000 of free ad space within our mobile app. As we grow our community and get users onto the My Normative app, we want to showcase your company, your business - all that you have worked for. It’s the least we can do as My Normative continues to grow in such uncertain times. For all businesses struggling through the covid-19 pandemic and lockdown restrictions, we hope to get you in front of our audience!

The campaign launches in January, and our app goes live on March 8th, 2021 – International Women’s Day. If you know a small-medium business owner who has been impacted by covid-19, someone who works predominantly with women, or who focuses on women’s health objectives, we would love, love, love to be able to do something for that person! Send them our way! If you are one of these business owners, let’s get in touch! Contact us at and we can grow our communities together!

Science, Feminism and Love.


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